Tableau
Desktop & Server · write-back integrationExecutive dashboards, standardised KPI governance across 7+ enterprise dashboards, and a write-back layer that lets business teams edit forecasts inside the dashboard. See public vizzes →
Senior Business Intelligence Analyst
I lead business intelligence and consumer insights across eight international markets — owning the analytics lifecycle from ingestion in Google BigQuery to executive decisions taken in Tableau. Over three years in enterprise analytics, currently pursuing an Executive MBA at IIM Kozhikode.
International consumer insights delivered end to end
Modelled in Google BigQuery and served through Tableau
Planning cycles, after the first write-back forecasting solution
Senior stakeholders and BU heads partnered with directly
Capabilities
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Executive dashboards, standardised KPI governance across 7+ enterprise dashboards, and a write-back layer that lets business teams edit forecasts inside the dashboard. See public vizzes →
Window functions, extract optimisation and query tuning across 80M+ survey and sales records feeding brand health and market intelligence reporting.
Automation and modelling behind category forecasting and a macroeconomic early-warning system that flags markets before performance turns.
The governed warehouse layer for international insights: data modelling, ETL and extract strategy that cut dashboard refresh latency by 40% and lifted Tableau performance by 50%.
The surface every business partner already trusts — models, reconciliations and executive-ready summaries that validate what the dashboards report and travel into the meeting room.
Cloud integration and scheduled pipelines that carry data from ingestion to executive-level insight delivery with governance intact.
Tableau Desktop, Tableau Server, Streamlit
Google BigQuery, Microsoft SQL Server, SQL
Python, Pandas, NumPy
Google Cloud Platform (GCP)
ETL, data modelling, write-back integration, extract optimisation
Dynata, Qualtrics
Strategic planning, forecasting, stakeholder partnering
Microsoft Excel, Microsoft PowerPoint
Selected work
Employer and vendor names are withheld here; the mandate, the build and the measured outcome are exactly as delivered.
Designed the business use case and pioneered the company's first Tableau write-back implementation. Category forecasting was streamlined and business teams gained the ability to override forecasts directly in the dashboard, with the change captured in the database.
Led BHT programmes with an external research partner — governing analytics frameworks, standardising measurement methodology across markets, and delivering insight from more than 80 million records through BigQuery and Tableau.
Integrated Google BigQuery with Tableau and re-engineered the extract strategy: dashboard refresh latency fell 40%, Tableau performance improved 50%, and governance was strengthened across 7+ enterprise dashboards.
Deployed a production-grade Streamlit application for product innovation tracking with GCP-backed integration, alongside a macroeconomic early-warning system and U.S. consumer research initiatives feeding market prioritisation.
Profile
“Without data, you’re just another person with an opinion.”
The line I work by — and the reason I would rather spend an extra day on the measurement than an extra hour on the argument.
Deming’s standard is easy to quote and harder to hold, because it cuts both ways: it means no recommendation of mine leaves the room without evidence behind it, and it means building the evidence properly in the first place — governed definitions, a warehouse that reconciles, numbers a BU leader can defend in front of their own boss.
So I read a business question first and a data model second. My work sits between brand, commercial and technology teams: I build the pipelines and dashboards, then sit in the room where the media investment, product positioning and market prioritisation decisions are actually made.
Computer engineering gave me the technical foundation; over three years of enterprise business intelligence gave me the judgement about which numbers matter. The Executive MBA at IIM Kozhikode is deliberate — it is what lets me argue an analysis in the language of the P&L rather than the query plan.
Credentials
Indian Institute of Management Kozhikode
Rajarambapu Institute of Technology, Sangli, Maharashtra
Professional Certificate
Professional Certificate
Professional Certificate
Recognised among the top 10 performers out of approximately 2,500 employees for exceptional business impact.
Rajarambapu Institute of Technology, across three academic years.
Contact
Open to senior business intelligence, analytics and insights roles, and to conversations about Tableau, BigQuery and analytics transformation. Email is the fastest route.